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GTM (Go To Market)
 
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GTM (Go To Market)

Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage. The end goal of a go-to-market strategy is to enhance the overall customer experience by offering a superior product and/or more competitive pricing.
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